Lea Alcantara {20}
branding for designers
duration 25:28
In issue #20 we meet Lea Alcantara of Lealea Design, who helps the arts community and niche small businesses find their identity to be seen, be heard, and be read.
Most people think that your BRAND is your logo or your identity. Lea explains that branding encompasses allot about the processes, the identity, the core and heart of your business, your values, etc.
“Your brand is about every single aspect that touches or interacts with your customer/intended audience.”
Lea mentions how stereotyping is important — get to the core of who you are.
We also hear about establishing a brand, honesty, integrity, and the most important aspect of branding: CONSISTENCY.
Visit Lea online at www.lealea.net
About Lea {from lealea.net}…
Lea Alcantara is the sole proprietor of Lealea Design and is often hired to kill bad design. A graduate of the Design Studies program at Grant MacEwan College, Ms. Alcantara started her career in 2003 as Print & New Media Specialist for a national Canadian security services firm, launching her own company, Lealea Design, in 2005. Ms. Alcantara’s articles have appeared in Design-in-Flight, and her Art of Self-Branding series has been linked and well-received by several design blogs and publications. Her thoughts and techniques regarding branding are also shared through her speaking engagements at conferences like the Future of Web Design 2007 in New York City and SXSW Interactive Festival in Austin, TX.
This interview is the second in our re-design series over at Creative Component. Follow the blog as we go through a very public site design.
[...] interview with Branding expert Lea Alcantara of Lealea Design.read more | digg [...]
[...] got a spare 20mins or are sitting on a bus sometime soon then I really recommended nabbing episode 20 and 21. It’s made me think about a few things with my online branding and confirmed some of [...]
Just finished listening the last “back catalogue” episode of your podcast (that I discovered only a month or so ago). Excellent show, every episode of it.
However, on this episode you made a slight etymological mistake I consider worth mentioning.
The word “brand” is not derived straight from the cattle branding, but from the practice of using cattle brands to burn logos on the barrels used for shipping early consumer goods.
@Lasse:
Ahh. Good to know.
In-fact, there’s some great information at Wikipedia: http://en.wikipedia.org/wiki/Brand .
Including this tidbit:
“Bass & Company, the British brewery, claims their red triangle brand was the world’s first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885.”