In issue #21, we speak to Lorraine Ball from Roundpeg, based in Carmel, Indiana.
Roundpeg helps small businesses become big businesses. | duration 17:46



Lorraine believes that the only way to be successful is for a brand to stand for something, and to own that position in a consumer's mind.

She says:

"It's allot easier to use a brief statement, like we help small businesses become big businesses, and if I've caught their attention, when they ask me 'how do you do that?', for me to then go back and explain: We develop logos, we develop web sites, we develop marketing and business plans, etc. etc."

"If someone is not interested in your message, there's no reason to go to that next level. The same can be said for your branding communications, and certainly on your web site."

Lorraine then explains that when a visitor comes to your site, they want to know immediately -- have I come to the right place?.

Read more show notes on the Creative Component Re-Design site.

Visit Lorraine online at www.roundpeg.biz

The Twitter reference mentioned during the show is www.weallhatequickbooks.com.

Other interesting links from flickr.com:

Vintage Logos:
http://www.flickr.com/photos/mr_carl/sets/72157604144345854/
Advertising, 1950's-1970's:
http://www.flickr.com/photos/pinkponk/sets/72157600267969060/

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This interview is the third in our re-design series over at Creative Component. Follow the blog as we go through a very public site design.